Xinchang Ailian Beautiful Village Foundation
Founded on April 21, 2011, Xinchang Ailian Beautiful Village Foundation is a charitable organization registered and managed by Zhejiang Provincial Department of Civil Affairs.
The unified social credit code of the institution is：533300005018843859；
Business scope: financing the construction of beautiful rural projects and the construction of rural elderly care, education and other public welfare undertakings.
Xinchang Ailian Beautiful Countryside Foundation was registered and established in the Department of Civil Affairs of Zhejiang Province in April 2011. It was the first non-public new rural assistance fund in the province at that time, aiming to implement the strategic deployment of the provincial party committee to accelerate the promotion of "two rich" and "two beautiful", assume corporate social responsibility, drink water to return to the hometown, benefit the hometown, and play a leading and radiating role.
In 2018, the foundation was rated 4A by Zhejiang Provincial Department of Civil Affairs, and in 2021, it was awarded the "I and My Motherland" Public Welfare Practice Award. In addition, it is more intended to strengthen team building, improve financial management level, cover charitable expansion, and make new and greater contributions to the high-quality development and construction of Zhejiang Demonstration Area for Common Prosperity.
Wanfeng Group has donated more than 300 million yuan in support of education, sports, culture, health and sudden disasters. Adhere to the values of "eternal value enhancement and constant contribution to society", practice the charitable concept of "continuous public welfare innovation and great love responsibility", warm the mind with love, and create harmony with responsibility. Through improving the "blood making" function and exploring scientific investment and financing through various ways, the Foundation has created a unique model of "supporting public welfare with income", providing a sample for regional charity and public welfare undertakings; In the field of donation, "funding beautiful rural construction projects and rural elderly care, education and other public welfare undertakings" is taken as the field of donation, and national strategies such as rural revitalization and "common prosperity" are practiced. It is specially used for projects such as village appearance reconstruction, campus facilities improvement, cultural auditorium repair, and hometown love posts in paired villages, as well as the distribution of "three gold" ("longevity gold" for the elderly over 60 years old, "happiness gold" for newlyweds, and "scholarship gold" for college students), with a cumulative benefit of more than 20 million people.
